According to Harvard Business School professor Gerald Zaltman, 95 percent of decision-making occurs in the subconscious, out of your awareness.

This can impact you in multiple ways.

  • You may have noticed that you procrastinate and not understand why. Trying to push through is not effective.

  • You may have noticed that you have a hard time delegating when others do it so naturally.

  • You may have noticed that even though you know you’re smart, you don’t always live up to your potential.

This is all due to your subconscious programming.

Often, we feel like if we just exert more self-control, then these problems will go away, but they never really do.

When decision-making is happening out of your conscious awareness, often it is because of outdated limiting beliefs that you have picked up along the way that worked at one point, but are no longer serving you.

When we have experiences, especially stressful ones, our minds create rules to handle them in the future. These rules, at their best, are meant to keep us safe and productive. But, the problem is that most of the time, these rules are created and applied subconsciously whether they make sense for a given situation or not. When that happens, you open yourself up to mistakes and slightly irrational reactions.

The goal for Bridgenosis mindshifts is to clear the expired beliefs and frameworks that are holding you back so that you can trust yourself more. After, you are more comfortable relying on your intuition and discernment, which is like the live GPS of your creative mind.

At Bridgenosis, we go deep to help you ensure your inner-voice (or intuition) is what dominates your decision-making, not outdated triggers and automated responses. We actually help you reprogram your subconscious to automatically trust your inner -voice and vision and work from the present and future instead of being stuck in the past.

Science: The amygdala and basal ganglia are the parts of the brain that send “survival” stress responses connected to impulses and habits, etc., which are stored in the subconscious part of the mind. The prefrontal cortex is the part of the brain where we receive “a ha” moments and inspiration. It is essentially the part that houses your inner-voice. When you have memories, habits, programs, beliefs, etc. connected to stressful situations, the survival part of the brain will control and send stressors that essentially cover-up and weaken your prefrontal cortex and inner-voice.

The Bridgenosis process is powerful and leads to lasting results because we are neutralizing the stressful memories and re-writing the subconscious programing stored in the “survival” aspects of the brain in a way that strengthens, rather than impairs, your prefrontal cortex. The client is always in control of the entire process, which is harmless.

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